qualitative

qualitative \KWOL-i-tey-tiv\, adjective:

concerned with quality or qualities

Firstly, it was woefully underfunded. Secondly, by making testing the end-all be-all of educational performance, we ignored the more qualitative dimensions of education, which help a child expand and become a whole person.
-- Rep. Dennis Kucinich, The Washington Post, 2007-10-18

Many agencies are abandoning the painstaking analysis of reams of statistical information - called quantitative research - in favor of one-on-one and group interviews, or qualitative research.
-- Randall Rothenburg, New York Times, 1969-04-06

by 1607 from Latin qualitativus "concerned with quality" from classical Latin qualitas "quality" and -ive suffix.